Product & Business Analyst

Elina Nie

Search · Growth · Monetization

I build data-driven product strategies connecting user intent, platform growth, and business impact.

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About Me

Hi, I'm Elina👋 I am a Carnegie Mellon graduate student at the intersection of product, analytics, and business impact. With experience across Tencent, Xiaohongshu, and e-commerce platforms, my work focuses on search systems, commercialization, and growth strategy. I specialize in translating complex behavioral data into actionable product decisions that drive measurable revenue and user engagement.

30%

GMV Growth

8–9%

CVR Increase

5.7%

Revenue Lift

200K+

Data Points Analyzed

Featured Projects

Search Ranking Optimization

Cider

Designed ranking strategy using behavioral data
Conducted rigorous A/B testing
Impact: Improved GMV per user and CVR by 8–9%

Ads Growth Strategy

Xiaohongshu

Audience segmentation & performance analytics
Built automated dashboards for tracking
Impact: Delivered 30%+ GMV growth

Monetization Strategy

Tencent

Designed IAA monetization model
Supported comprehensive PRD collaboration
Impact: Reduced complaint volume by 10%

Core Competencies

Product

Search & Recommendation
Monetization Strategy
A/B Testing

Data

SQL
Python
Tableau
Analytics

Business

Growth Strategy
Ads Optimization
E-commerce Analytics

Let's Connect

Currently seeking Big Tech internship opportunities in Product and Business Analytics.

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